Free tool
How much should your electrical company spend on marketing?
Real benchmarks from 500+ electrician accounts. Set your revenue, pick a growth target, see your spend by channel.
Your inputs
$1,000,000
Recommended total
$80,000/yr
≈ $6,667 per month
Suggested allocation
SEO (organic rankings)
$24,000
30% of total marketing budget
Google LSA (Local Services Ads)
$20,000
25% of total marketing budget
Google Ads / PPC
$16,000
20% of total marketing budget
Website + conversion
$8,000
10% of total marketing budget
Reviews + reputation
$6,400
8% of total marketing budget
Content + AI search
$5,600
7% of total marketing budget
How we set these benchmarks
5–12% of revenue
Established electricians spend 5–8%; companies in growth mode spend 8–12%. Trades that under-invest plateau within 18 months.
SEO + LSA = 55%
These two channels produce the lowest cost-per-lead for electricians by a wide margin. Heavy weighting here is intentional.
Expected ROI: 4–8x
Across our book, a well-allocated electrician marketing budget returns $4–$8 in booked revenue per $1 spent within 6–12 months.
Want this allocated for your exact market?
Tell us your city, services, and current lead volume. We'll send back a one-page custom plan within 24 hours.