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The 46-point electrician website audit checklist.
The exact checklist we run on every electrician site before quoting SEO. Score yours in 20 minutes. Free PDF.
Why this matters
Electrician websites that score under 30/46 convert at less than 1.5% — meaning $10k in Google Ads buys you 1–2 booked jobs. Fix the basics first, then spend on traffic.
Conversion essentials (7)
- Phone number visible in header on every page (tappable on mobile)
- Sticky 'Call Now' bar on mobile screens
- Lead form above the fold on homepage and every service page
- 'Get a quote' CTA repeats every ~1.5 screens of scroll
- Form has 5 fields or fewer (name, phone, service, ZIP, message)
- Thank-you page fires conversion event AND shows next step
- Click-to-call links use tel: protocol (not javascript)
Trust signals (7)
- License number + ESI/state license badge in footer
- Insurance + bonding statement on About page
- Real photos of techs and trucks (not stock)
- Google reviews widget pulling live 4.5+ star ratings
- BBB, Angi, HomeAdvisor badges if applicable
- Years in business prominently displayed
- 'Family owned' or 'locally owned' if true
Service page structure (6)
- One dedicated page per service (panel upgrade, EV charger, generator, etc.)
- H1 includes service + 'electrician' or 'electrical'
- Page covers: what it is, when you need it, cost range, our process, FAQ
- Internal links to 3+ related services
- Photos of completed work for that specific service
- Service-specific lead form ('Get my panel upgrade quote')
Local SEO (7)
- City name in title tag of homepage
- City + state in footer NAP block (Name, Address, Phone)
- Embedded Google Map of office on Contact page
- Dedicated location page for each city you serve
- LocalBusiness schema on homepage
- Service-area schema if mobile (no storefront)
- Consistent NAP across site, GBP, and citations
Technical & speed (7)
- Mobile PageSpeed score ≥ 70 (Lighthouse)
- Largest Contentful Paint under 2.5 seconds
- All images compressed and served as WebP or AVIF
- HTTPS with valid SSL certificate
- XML sitemap submitted to Google Search Console
- robots.txt does not block /services/ or /locations/
- No render-blocking JavaScript in head
Schema markup (6)
- LocalBusiness or Electrician schema on homepage
- Service schema on each service page
- FAQPage schema on pages with FAQs
- BreadcrumbList schema on inner pages
- Review schema with aggregate rating
- All schema validates in Google's Rich Results Test
Google LSA + GBP readiness (6)
- Business address matches GBP exactly (NAP consistency)
- Site loads in under 3 seconds on 4G
- Background-check + license docs uploaded to LSA
- Service areas in GBP match site service areas
- Real photos uploaded to GBP (15+ recommended)
- 'Book online' or call action button visible
Free PDF
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47 items, scoring rubric, and the "fix it in 30 days" priority order. Emailed instantly.
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