Glossary
The electrician SEO glossary.
Every term, acronym, and Google concept that shows up in conversations about electrician marketing — defined in plain English.
A
AI Overview (Google SGE)
Google's AI-generated answer at the top of search results, built on Gemini.
Alt Text
Text describing an image for screen readers and search crawlers.
Anchor Text
The clickable visible text of a hyperlink — a strong signal to Google about the linked page's topic.
Answer Engine Optimization (AEO)
Optimizing content to be cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.
C
Canonical Tag
An HTML tag declaring the preferred version of a URL when duplicate content exists.
Citations
Mentions of your business NAP on other websites — directories, association pages, or press.
Click-Through Rate (CTR)
The percentage of search-result impressions that result in a click to your page.
Conversion Rate
The percentage of visitors who take a desired action — call, form submit, booking.
Conversion Rate Optimization (CRO)
The practice of systematically improving the percentage of visitors who convert.
Core Web Vitals
Google's three page-experience metrics: LCP (load speed), INP (interactivity), and CLS (visual stability).
Cost-Per-Click (CPC)
The amount paid each time someone clicks your paid search ad.
Crawl Budget
The number of pages Googlebot will crawl on your site within a given time window.
D
Domain Authority (DA)
Moz's 0–100 score predicting how well a domain will rank — a useful proxy, not a Google ranking factor.
Duplicate Content
Substantially similar content appearing at multiple URLs — confuses Google about which to rank.
Dwell Time
How long a user stays on a page after clicking through from search.
G
H
K
L
Landing Page
A standalone page built for a single purpose: convert a specific traffic source on a specific offer.
llm.txt
A proposed standard text file that tells AI crawlers what your site contains and how to use it.
Local SEO
The discipline of optimizing a business to rank in geographic search results — map pack and 'near me' queries.
Local Services Ads (LSA)
Google's pay-per-lead ad placement above the map pack, gated by background-checked verification.
Long-Tail Keyword
A longer, more specific search query with lower volume but higher intent and easier ranking.
M
Map Pack (Local 3-Pack)
The three local business listings Google displays in search results, with a map and pin markers.
Meta Description
A page's HTML summary tag — not a ranking factor, but a major CTR lever.
Money Page
The page on your site that's designed to convert visitors into customers — the page you want to rank.
N
O
P
R
S
Schema Markup
Structured data added to webpages so search engines can parse and display rich results.
Search Intent
What the user is actually trying to accomplish with a query — informational, navigational, commercial, or transactional.
SERP (Search Engine Results Page)
The page Google returns after a search — increasingly crowded with ads, AI Overviews, and SERP features.
Silo SEO
An internal-linking architecture that groups content into topic clusters, each supporting a money page.
T
Technical SEO
The site-infrastructure layer of SEO: crawling, indexing, speed, mobile, schema, and architecture.
Thin Content
Pages with little unique value — auto-generated, duplicated, or shallow content that Google won't rank.
Title Tag
The HTML element defining a page's title — shown in search results and the browser tab.
Topical Authority
The depth of coverage Google attributes to your site on a specific topic, built through interlinked content clusters.
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