What does Google LSA cost an electrician?
Real per-lead pricing for electrical contractors running Local Services Ads — by service, by metro, and how to drive cost-per-booked-job under $100.
National median: $32 per qualified call
Across the 200+ electrician LSA accounts we manage, the national median is $32 per qualified call — the moment a real homeowner calls about a real job. The full range is $18 (rural/secondary markets) to $80+ (top-tier metros like NYC, SF, LA, Boston). For google lsa management for electricians, that translates to roughly $90–$160 per booked job at typical close rates.
Cost per lead by service category
| Service | Median CPL | Close rate | Cost/booked job |
|---|---|---|---|
| Outlet / switch repair | $22 | 42% | $52 |
| Emergency / no power | $48 | 38% | $126 |
| Panel upgrade | $58 | 28% | $207 |
| EV charger installation | $42 | 34% | $124 |
| Generator install | $65 | 22% | $295 |
| Lighting install | $28 | 36% | $78 |
Source: aggregated 2025 data from accounts we manage. Your numbers vary with metro, profile strength, and team responsiveness.
Why your cost is probably 2× what it should be
Most electricians running LSA self-managed bleed money in three predictable ways:
- No dispute discipline. Google lets you dispute spam, out-of-area, and out-of-service leads — but the window is short. Most shops never bother and pay for 20–40% junk leads.
- Flat bidding across services. Bidding the same on outlet repairs and panel upgrades destroys margin. Bid by service value.
- Slow lead response. Profiles ranked by response speed. Hitting under 5 minutes consistently boosts placement and lowers CPL over time.
Real example: $340 → $94 cost per booked job
In our Current Electric Phoenix case study, aggressive dispute work, bid restructuring, and SMS lead routing dropped their cost-per-booked-job from $340 to $94 over 6 months on roughly the same LSA spend. The compounding effect: same budget, 218% more booked jobs.
Recommended monthly LSA spend
Single-truck: Start $1,500–$3,000/mo ad spend. Aim for 25–40 qualified calls.
Multi-truck: $4,000–$10,000/mo ad spend. Aim for 80–180 qualified calls.
Multi-metro: $10,000–$30,000/mo across markets. Manage per-metro CPL separately.
Get your LSA running right
Our Google LSA management includes verification, profile build, daily disputes, and bid tuning. Or see full pricing.
Electrician SEO questions, answered.
What does a Google LSA lead cost an electrician?+
The national median is $32 per qualified call across 200+ electrician LSA accounts we manage. The range is $18 in rural/secondary markets to $80+ in top-tier metros like NYC, SF, LA, and Boston.
What's a good cost-per-booked-job on LSA for electricians?+
Most healthy electrician LSA programs hit $90–$160 cost-per-booked-job at typical close rates. Programs over $250/booked job usually have a CSR/booking problem, not an LSA problem.
Which electrical services have the cheapest LSA leads?+
General service calls and troubleshooting price lowest. Panel upgrades, EV chargers, and generator installs cost more per lead but close at much higher tickets, so cost-per-booked-job often ends up lower.
How do I lower my Google LSA cost per lead?+
Three levers: dispute junk leads daily (refunds 20–40% of spend), tighten service category and city targeting, and lift review velocity (LSA ranks heavily on review count and recency, which lowers effective CPL).
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